Grow your business with a simple IAC-EZ function

Business owners! I know I have your attention with that title! What business owner DOESN’T want to grow their business, especially in this economy?!?!

Well, IAC-EZ is here to help. With one simple function, IAC-EZ can help you make more sales, and make more per sale! In fact, with just the click of a single button! I like to think of it as a “grow my business” button. But in reality, it’s information that you already have in your IAC-EZ system that you can use in new ways to get more business.

From your Headquarters, go to Contacts. Then choose Customers from the submenu. (Okay, that’s not the click of a single button? it’s 2 clicks).

There’s a list of your customers (no kidding) and, their year to date invoices. From this list, you can…

• Based on YTD spending, look at the top 50% of your customers and send them thank you notes and an “exclusive offer”.
• Using the same YTD spending measurement, look for the lowest-spending 50% and figure out why they’re not spending more. Are they going to a competitor? (If so, find out why). Are they simply a smaller company and need less of your goods? (If so, help them grow with useful advice and suggestions that will make YOU a higher value vendor). Are they under a budgetary strain and can’t buy as much as they’d like? (If so, see if you can’t work out another kind of deal with them: perhaps a payment plan).
• Determine what factor is similar among your customers who spend more, which is not similar among your customers who spend less ? then hone your marketing to reach more customers who are like your biggest customers.

BUT WAIT, THERE’S MORE.
If you want to continue to grow your business, click one more click. From the list of customers, click on any given customer. That will take you to a list of their spending at your company. Look at that list for each of your top-spending customers. What do you notice? Are there purchasing trends? If so, are those trends seasonal? Are they related to the economy? Are they impacted by some other kind of cycle? Try to determine what those cycles are and then…

• Contact your customer proactively and remind them that it’s time to purchase more of whatever you’re offering.
• Recommend that, if they bought 10 widgets one month and 10 the next month in past years, they could buy 20 and get a bulk discount this year.

BUT WAIT, THERE’S EVEN MORE.
If that’s not enough ideas, I’ve got one more. I want you to look at your contact list and think about who is NOT on there. If I’m not mistaken, you probably have a list of people you decided not to enter onto your contacts page… probably because they were previous customers who hadn’t bought from you in a while. Go dig up that list and call them. Ask them to do business with you again and offer them an incentive to come back to you.

Heather Villa, CEO

Heather's goal is to make IAC-EZ a functional and easy do-it-yourself business application while assuring every customer is given the service and help they desire.

Heather holds MBA and MSM degrees, is a Certified Management Accountant, and is an Intuit QuickBooks™ Certified Pro Advisor. She trains others in bookkeeping and Intuit QuickBooks™ and she offers consulting services. IAC Professionals and IAC-EZ are focused on one thing: Helping businesses run successfully.

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