Grow Your Business in the Recession

Some economists believe that we have passed through the worst of the economic storm and while it is still a long way to recovery, we can look forward to slow, steady improvements.

Be that as it may, “we’re not out of the woods yet” as my grandfather used to say. Some industries are still going to face some dark days, and some businesses are going to find the next months still quite severe. And, even though my research indicates that, unless there is some catastrophic news, we may be headed to calmer economic waters, we’ll still have to run our businesses carefully.

Here are some resources and ideas you can use to run your business more effectively during this recession:

Victor Mataraso, in his article “How to Grow Your Business: The 3 Key Areas to Invest” tells us about how investing in our marketing, customer service, and systems will help us to make it through. Read the article here.

Denise O’Berry, in her article “You Can Grow Your Business During a Recession” give us some really practical steps to take, including our favorite: a call rotation. These are easy to implement and sound ideas. Read the article here.

Aaron Hoos, a business writer and strategist who participates in our forums, wrote an article in January 2008 about the recession and what to do about it. His article “The Coming Recession and 7 Ways to Prepare Your Small Business” gives readers some strategic ways to create a more successful business. Read the article here.

Rhonda Abrams, from the Hartford Business Journal Online writes in her article “Growing Your Business In a Recession” that businesses can do a number of things including focusing on the small customers of large businesses. Read the article here.

And although this article isn’t specifically about growing a business in a recession, it is a fascinating interview with an angel investor (who invested in Yahoo, Google, Cisco, and Paypal… so he knows what he’s talking about). The last paragraph of the article gives some fascinating insight into why he PREFERS to invest in businesses that start in a recession! Read the article here.

Jessica Routier, IAC-EZ

Jessica Routier

Jessica wants to talk to you! She is who coordinates the contests, travels to all the conferences, and interfaces on a fun level with customers on a daily basis in order to bring our users together as a community.

Jessica has a B.Admin and an MBA. Her background in business, along with a diverse skill-set (including a diploma in Medical Transportation, retail experience, and experience as a paralegal) make her a valued, highly flexible team member.

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