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Using Video Interviewing In Hiring

February 19th, 2013 by Renee in Human Resources

Even for a small business, the time spent recruiting and interviewing for new employees can be very time consuming. Many small businesses do not have a specific HR person or department to handle this task so it is an added duty to either a manager or owners plate when new personnel is needed. Interviews can block out hours and even days of time that could be better spent running the business. One way to speed up this process is to use video interviewing. It can be a great way to get a first impression while still giving you the vital information you can only get in a visual interview.

Video Versus Phone

Some businesses have used phone interviews for years as part of their screening process. However, there are many idiosyncrasies that can only be seen and not heard that can help determine how a person interacts with people. Communication is an important part of many jobs, whether it is communicating with customers, vendors or just internal staff. When performing only a phone interview, you may not get the same cues as when you are able to the person.

When you are able to do a visual interview, you can see the person’s mannerisms, their physical appearance and how they come across while communicating. While most video interviews are initial one-way recordings, they still give a visual perspective that is lost on a phone interview. Most companies that use this method use it as an initial screening interview to narrow down the search to a few qualified candidates that they will interview in person or on a two-way video chat.

Time Savings

The main benefit of video interviews is the time it can save over face-to-face and even phone interviews. With any interaction, there needs to be scheduled time blocked out of a day to either meet with interviewees or to talk with them on the phone. With video interviews, a list of questions is sent out to potential candidates that they answer in video format and email back. The great thing about these video clips is they can be viewed at any time and can be shared amongst decision makers at the company. If 1 minute into the interview you are positive this person is not the right fit, there is no reason you need to watch the whole video. You can watch them anywhere, anytime, making it a much more efficient way to screen and pick the desired employees.

How To Use Video Interviewing

Any type or size of company can use video interviewing and it is inexpensive and easy to do. You can do it yourself and just ask potential clients to send a video file or you can use software or services that can give you the templates to use. Of course candidates will need to have a way to record a video, either with a web cam or even a cell phone video recorder, but most people should have access to this technology.

Video interviewing is quickly replacing the phone interview and first face-to-face interview for many companies. The time and essentially, money savings, is something that every company can appreciate, big or small.

1 Comment »

Angela Yu says:

Great summary of video interviewing, Renee! I’d like to offer our blog as a resource for businesses who want to use video interviewing and would like some best practices. http://explore.wowzer.com/blog

In addition, there are a range of video interviewing solutions that fit the needs of different organizations, from Skype to dedicated platforms like Wowzer. We’ve written up a buyers’ guide to help organizations identify their interviewing needs and look for the corresponding features that match their needs:

Hope those help!

Posted: February 19, 2013 @ 6:01 pm

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