Tweeting for Customer Service: The Answer

In a previous blog we talked about the use of Twitter in customer service. It’s often thought of as a marketing tool but can also keep customers up-to-date.

In that blog we wrote: “Is your shipment of thneeds delayed because a lack of raw material? (By the way: big props to the first person who can write in the comments and tell me exactly what raw material a thneed is made out of).”

No one answered our query, which leads me to believe one of two things: Either people don’t know what a thneed is or they prefer real prizes over props.

So, “what raw material a thneed is made out of?”.

The answer: “Truffula tufts from the Truffula tree”.

Still not sure what we’re talking about? Take 24 minutes and 49 seconds to journey back to your childhood and be reminded:

Dr. Seuss’ beloved story The Lorax is a (still relevant) story about the tension between economic decisions and ecological decisions: Nature versus the marketplace. People require items but those items come at a cost (not just a monetary cost but an environmental one). That’s the reason we’re seeing aggressive emissions controls and recycling programs being put into place.

And there’s a broader lesson that can be learned when we take this story out of the ecological context and consider other influences as well. For example, the economic turmoil we find ourselves in now is the result of a type of mass cutting of Truffula Trees.

Thanks for the warning, Dr. Seuss! We’ve heard the Lorax’s warning about the environment; it’s unfortunate that we didn’t hear him warning us about the economy!

Jessica Routier, IAC-EZ