IAC-EZ: Rock & Roll Superstars

If you’re shopping around for an easy, automated online bookkeeping service, you’re probably comparing us with some of our competitors. Let me make it easy for you:

Everyone else is a little bit country – we are a little bit rock and roll!

While our competitors are busy line-dancing like clones in cowboy hats, we’ve broken out the leather pants and flashy guitars and are riffing it out in our own unique way.

When I say that we’re going to make bookkeeping “EZ”, I’m not just talking about reducing your workload. I’m talking a total transformation of how bookkeeping is done. Here’s an example: Wouldn’t it be awesome if you were on one of the social networking sites and sent a message to IAC-EZ and that message contained an expense that was automatically added to your accounts? Think of the possibilities just from that idea: bookkeeping becomes a simple, integrated pleasure rather than a separate set-time-aside pain. And that’s just one idea – there’s so much more that I want to keep secret!

I can tell you: the “other guys” aren’t doing this stuff.

My dad has a better term: he calls my competitors “good ol’ ballroom dancing”… great for some and the old fogies love it; but he says we are more like dirty dancing – attracting the young, wild and web 2.0 crowd.

Let us know what coolness you want to see,

Becca, The Face at the Front Desk